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The Reddy Law Firm | Civil Rights | New York Law Firm

(510) 956-5294

Business & Intellectual Property

Trademark & Brand Protection

Comprehensive legal protection for your brand identity, from clearance searches and USPTO registration to monitoring, enforcement and defense before the TTAB.

Call (510) 956-5294Explore Trademark Services
  • USPTO filings & prosecution
  • TTAB oppositions
  • Offices in San Francisco, Emeryville & New York

Business & Intellectual Property

Our Areas of Expertise

Seven ways we protect the name, logo and tagline your business is built on, at every stage of a mark’s life.

Business & IP

Trademark Searches

Before you invest time and resources in building your brand, it’s essential to make sure your chosen name, logo, or tagline is truly yours.

  • Federal register search of pending and registered USPTO marks
  • State registrations and unregistered common-law use online and in the marketplace
  • Domain name and social handle availability checks
  • A written likelihood-of-confusion assessment with clear next steps
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Business & IP

Trademark Registration

Protecting your brand starts with a solid foundation. From initial searches to filing and registration, we guide you every step of the way.

  • Choosing the right filing basis: use in commerce or intent to use
  • Drafting the goods and services description and selecting international classes
  • Preparing specimens and drawings that meet USPTO standards
  • Managing the application from filing through publication and registration
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Business & IP

Trademark Monitoring

Your reputation matters. We keep a vigilant eye on new filings to ensure no one encroaches on what’s rightfully yours.

  • Watch notices for confusingly similar applications and marks published in the Official Gazette
  • Alerts early enough to act within the 30-day opposition window
  • Marketplace, domain and social media watch for infringing use
  • Practical recommendations: ignore, contact, oppose or enforce
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Business & IP

Office Action Responses

If the examining attorney issues a refusal (such as likelihood of confusion or descriptiveness), we draft substantive legal responses and amendments to overcome the rejections.

  • Substantive refusals such as likelihood of confusion and descriptiveness
  • Procedural issues: identifications, specimens, disclaimers and amendments
  • Responses filed within the 3-month deadline, with extensions when needed
  • Requests for reconsideration and appeals to the TTAB
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Business & IP

Trademark Oppositions

Opposing a conflicting mark? We stand ready with sound arguments and procedural expertise to defend your rights.

  • Filing extensions of time and the Notice of Opposition after a mark is published
  • Defending your application when a third party opposes it
  • Petitions to cancel registrations that conflict with your rights
  • Discovery, briefing and negotiated coexistence or settlement agreements
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Business & IP

Trademark Renewals

Trademark protection isn’t a one-and-done deal. We help you stay current and compliant, so rights don’t lapse.

  • Section 8 declaration of use between the 5th and 6th year after registration
  • Combined Section 8 & 9 renewal every 10 years
  • Grace-period filings when a deadline has already passed
  • Section 15 declarations of incontestability where eligible
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How it works

The Path to a Registered Mark

  1. Clearance Search

    We check federal, state and common-law records before you file or launch.

  2. Application Filed

    Your application goes to the USPTO with the right classes, basis and specimen.

  3. Examination

    An examining attorney reviews it. We answer any office action on your behalf.

  4. Publication

    The mark appears in the Official Gazette, opening a 30-day opposition period.

  5. Registration & Upkeep

    You can use the ® symbol. We track your Section 8 and 9 maintenance deadlines.

Trademark FAQ

Common Questions

Short answers to what business owners ask us most. Every brand is different, so call us for advice on yours.

What is the difference between ™ and ®?

Anyone can use ™ to claim rights in a mark. The ® symbol may only be used once the mark is registered with the USPTO, and only for the goods and services listed in the registration.

Do I need to register to have trademark rights?

Using a mark in commerce creates common-law rights, but they are usually limited to the area where you do business. Federal registration gives you nationwide priority, a public record of ownership, and stronger tools for enforcement.

How long does federal registration take?

Timelines vary with USPTO workload and whether the application draws an office action or an opposition. Many applications take a year or longer from filing to registration.

I received a USPTO office action. What now?

Note the response deadline, which is generally three months from the issue date and can be extended once for a fee. Missing it can lead to abandonment of the application, so contact an attorney early.