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The Reddy Law Firm | Civil Rights | New York Law Firm

Business & Intellectual Property

Trademark & Brand Protection

Comprehensive legal protection for your brand identity, from clearance searches and USPTO registration to monitoring, enforcement and defense before the TTAB.

  • USPTO filings & prosecution
  • TTAB oppositions
  • Offices in San Francisco, Emeryville & New York

Business & Intellectual Property

Trademark & Brand Protection

Seven ways we protect the name, logo and tagline your business is built on, at every stage of a mark’s life.

Business & IP

Trademark Registration

Protecting your brand starts with a solid foundation. From initial searches to filing and registration with the USPTO, we guide you every step of the way.

  • Choosing the right filing basis: use in commerce or intent to use
  • Drafting the goods and services description and selecting international classes
  • Preparing specimens and drawings that meet USPTO standards
  • Managing the application from filing through publication and registration
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Business & IP

Trademark Searches

Before you invest time and resources in building your brand, make sure your chosen name, logo or tagline is truly clear and available.

  • Federal register search of pending and registered USPTO marks
  • State registrations and unregistered common-law use online and in the marketplace
  • Domain name and social handle availability checks
  • A written likelihood-of-confusion assessment with clear next steps
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Business & IP

Trademark Monitoring

Your reputation matters. We keep a vigilant eye on new USPTO filings and market activity so no one encroaches on what is rightfully yours.

  • Watch notices for confusingly similar applications and marks published in the Official Gazette
  • Alerts early enough to act within the 30-day opposition window
  • Marketplace, domain and social media watch for infringing use
  • Practical recommendations: ignore, contact, oppose or enforce
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Business & IP

Trademark Oppositions

Opposing a conflicting mark? We stand ready with sound legal arguments and procedural expertise before the TTAB to defend your rights.

  • Filing extensions of time and the Notice of Opposition after a mark is published
  • Defending your application when a third party opposes it
  • Petitions to cancel registrations that conflict with your rights
  • Discovery, briefing and negotiated coexistence or settlement agreements
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Business & IP

Cease & Desist

Unauthorized use of your mark? We act decisively to protect your commercial interests with persuasive legal strategy and resolve.

  • Drafting and sending cease-and-desist letters that set clear demands
  • Responding when you receive a demand letter
  • Takedown requests on online marketplaces and social platforms
  • Negotiating licenses, phase-outs or coexistence before litigation
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Business & IP

Trademark Renewals

Trademark protection isn’t a one-and-done deal. We keep you current and compliant with Section 8 and 9 filings so your rights don’t lapse.

  • Section 8 declaration of use between the 5th and 6th year after registration
  • Combined Section 8 & 9 renewal every 10 years
  • Grace-period filings when a deadline has already passed
  • Section 15 declarations of incontestability where eligible
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Business & IP

Office Action Responses

Overcoming USPTO refusal notices requires precise legal arguments. We draft compelling responses to secure your trademark registration.

  • Substantive refusals such as likelihood of confusion and descriptiveness
  • Procedural issues: identifications, specimens, disclaimers and amendments
  • Responses filed within the 3-month deadline, with extensions when needed
  • Requests for reconsideration and appeals to the TTAB
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How it works

The Path to a Registered Mark

  1. Clearance Search

    We check federal, state and common-law records before you file or launch.

  2. Application Filed

    Your application goes to the USPTO with the right classes, basis and specimen.

  3. Examination

    An examining attorney reviews it. We answer any office action on your behalf.

  4. Publication

    The mark appears in the Official Gazette, opening a 30-day opposition period.

  5. Registration & Upkeep

    You can use the ® symbol. We track your Section 8 and 9 maintenance deadlines.

Trademark FAQ

Common Questions

Short answers to what business owners ask us most. Every brand is different, so call us for advice on yours.

What is the difference between ™ and ®?

Anyone can use ™ to claim rights in a mark. The ® symbol may only be used once the mark is registered with the USPTO, and only for the goods and services listed in the registration.

Do I need to register to have trademark rights?

Using a mark in commerce creates common-law rights, but they are usually limited to the area where you do business. Federal registration gives you nationwide priority, a public record of ownership, and stronger tools for enforcement.

How long does federal registration take?

Timelines vary with USPTO workload and whether the application draws an office action or an opposition. Many applications take a year or longer from filing to registration.

I received a USPTO office action. What now?

Note the response deadline, which is generally three months from the issue date and can be extended once for a fee. Missing it can lead to abandonment of the application, so contact an attorney early.

Protect the Brand You’ve Built

Speak with The Reddy Law Firm about searches, filings, renewals or an infringement problem.

The information on this page is general and is not legal advice. Contacting the firm does not create an attorney-client relationship.